2013's Most Wanted Fashion Trends brought to you by Glamour.com

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BCBG, Cushnie et Ochs, Diane von Furstenberg

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What's Hot in Fashion Now: True Religion's New Campaign

The new True Religion Campaign was revealed on elle.com and it is getting a lot of mixed reviews. I have always loved the design and look of the True Religion Brand. It's new campaign was shot in the desert of California, which gives the models and jeans a rather dirty look. At first glance the dirty jeans and tired looking models stranded in the desert did not make me want to run out and buy their high quality jeans. I actually felt that they dropped the ball with this campaign. However, now after reviewing the black and white pictures again, I think I understand their message. "If ever I'm stranded in a desert," hopefully not anytime soon, "I would probably want to have on a pair of their premium quality denim rather than cheaper, low-quality denim that might tear or fall apart under such harsh conditions." To make a long article short, True Religion Denim not only looks great, but will also do what clothes were originally designed to do, protect us whenever we find ourselves in harsh environments. That's my interpretation! Please review and comment on their campaign below. We love it when you give us feed back!

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